You can then optionally buy subscriptions to premium skills and services like Amazon Prime, Spotify Premium or Alexa Together. Echo is a product line of Amazon smart speakers that come with Alexa AI technology built in!Īfter you buy your Echo device, you can set it up and use it to access Alexa and her library of content and skills for free! Alexa is Amazon’s AI virtual assistant technology that lives in the cloud. The main difference is that Alexa is the software, and Echo is the hardware. It’s important to make one key distinction here – “Alexa” and “Echo” are not the same thing. However, you might be charged additional monthly fees if you choose to add premium content like Alexa Together, Spotify Premium or Amazon Prime. There is only a one-time charge for your Amazon Echo device. There is no monthly subscription, or recurring equipment fee.
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